Brief: To capture vox pops from the consumers of the future
Solution: We realised the age group was quite critical here… too young and they would not have any experience of making payments. Too old and we would lose a bit of the naivety and innocence we wanted to capture. We settled on 14-17 year olds as our demographic. Once we had secured the content, we gave the piece a look and feel with some stylish graphic stings.